Case Study

Little Green Wedding

Little Green Wedding offers sustainably-sourced, eco-friendly alternatives to popular wedding stationary items such as place cards, invites, menus and much more.

Overview

Little Green Wedding’s online store was already well-established and doing well when we joined them, but they were experiencing major issues with conversion tracking within their Google Ads account.

As a result, it was impossible to track the efficiency of their ad campaigns and make educated decisions about them.

Results

+241%

Increase in ROI

+251%

Google Ads revenue

+32%

Conversion rate increase

Objectives

  • Fix Google Ads conversion tracking
  • Maximise ROI from Google Ads

Actions

  • Set up a new Google Analytics 4 property
  • Create manual conversion events that provide accurate data on conversion revenue
  • Begin collecting data on conversion source, such as campaign, ad group & search term
  • Improve existing Google Ads campaigns based off of new conversion data
  • Create new campaigns to improve the overall ROI from Google Ads

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