Case Study

Little Green Paper Shop

Little Green Paper Shop offers sustainably-sourced, eco-friendly alternatives to popular stationary items such as paper, pens, business cards and much more.

Overview

The Little Green Paper Shop’s online store was already well-established and doing well when we joined them, but they were experiencing major issues with conversion tracking within their Google Ads account.

As a result, it was impossible to track the efficiency of their ad campaigns and make educated decisions about them.

They also knew that their ads were generating wholesale enquiries – a valuable side of the business – but they didn’t have the data in front of them to track where these enquiries were coming from.

Results

+132%

Increase in ROI

+825%

Google Ads revenue

+21%

Conversion rate increase

Objectives

  • Fix Google Ads conversion tracking
  • Track wholesale enquiries & revenue
  • Maximise ROI from Google Ads

Actions

  • Set up a new Google Analytics 4 property
  • Create manual conversion events that provide accurate data on conversion revenue
  • Begin collecting data on conversion source, such as campaign, ad group & search term
  • Set up conversion tracking and revenue tracking for wholesale enquiries
  • Improve existing Google Ads campaigns based off of new conversion data
  • Create new campaigns to improve the overall ROI from Google Ads

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