Case Study

Anderson Eye Care

Anderson Eye Care is a well-trusted provider of laser eye surgery and other eye health procedures, and also focuses on creating valuable and educational content around eye health and vision.

Overview

Anderson Eye Care’s website was already well-established and doing well when we joined them, but they were keen to focus on increasing organic website traffic through the use of SEO and content marketing.

The goal here was to help build a brand that was trusted to share accurate and useful information, whilst also generating more leads through increased search rankings.

Results

+210%

Increase in traffic

+393%

Leads generated

30k+

Monthly visitors

Objectives

  • Increase organic traffic
  • Generate more organic leads

Actions

  • Put a system in place for creating and syndicating useful, high-quality articles
  • Assist in the creation of video content for social media platforms
  • Improve the keyword rankings of existing website pages and posts
  • Help to design and create landing pages for search and PPC campaigns

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