Case Study

Overview

After realising that the muzzles available to dog owners were incredibly limiting in both size and style, the founder of Muzzle Movement – already a dog lover, rescuer and trainer – decided to fill the market gap and give dogs what they need.

By creating highly customisable muzzles in a wide range of sizes and styles, The Muzzle Movement was able to provide dogs with a muzzle that doesn’t just look great, but feels great, too.

The only problem – they had no prior marketing experience. So, we helped them implement the most essential elements for an online business, putting their online store in front of their target market.

Today, The Muzzle Movement is the fastest-growing brand of its kind and has helped thousands of dogs in living fun, sociable lives.

Results

50k+

Monthly visitors

1

Avg. keyword ranking

12k

Customers to date

Objectives

  • Build a high-converting, user-friendly website
  • Utilise online marketing platforms to generate sales
  • Create unique forms and quizzes to help customers place orders
  • Generate sales through email marketing
  • Set up affiliate systems

Actions

  • Set up a high-converting, user-friendly website
  • Implement SEO to climb the search results
  • Build an intelligent quiz for users to find the correct size for their dog
  • Set up email marketing campaigns and automations
  • Set up Google Ad campaigns to drive sales

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